Influence – The Psychology of Persuasion

Book Description

• Influence: The Psychology of Persuasion' is a Psychology book authored by Dr Robert B.
• Cialdini based on the understanding and study of why people tend to say 'Yes?.
• The author has done an extensive and rigorous research on the minds of the people and their general psychology.
• His findings have enabled him to come up with this book on the art of persuasion and how one can use the knowledge of this psychology for their own advantage.
• The book is the result of a thirty-five year long extensive research which involved surveys, evidence, experiments and as well as a three year long period of study on the behaviour of people.
• The book has been a widespread and mainstream success owing to its exceptional writing and ground breaking content.
• The book has received critical acclaim from all angles