Marketing management, 16th ed.
Category: Business & Economics
₹448.00
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Book Description
- • Authors: Philip Kotler, Kevin Lane Keller, Alexander Chernev, Jagdish N.
- Sheth, G.
- Shainesh.
- • Publisher: Pearson.
- Condition: Excellent / like new (no torn pages or heavy markings) • Features: Includes 16 chapter-opening cases, 29 in-text cases, and 12 marketing spotlights tailored with Indian case studies.
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